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It's an open collaborative Production Company founded by Joseph Gordon-Levitt (actor, director, screenwriter, and much more with titles on his CV like 3rd Rock from the Sun, Inception, 50/50, The Dark Knight Rises, Don Jon and of course 500 Days of Summer).
So how does it work?
Creatives of all sorts (writers, video editors, artists, illustrators, musicians, filmmakers, designers, creatives in general... the list goes on) come together to contribute work and create projects collaboratively in the hitRECord community. People can develop, create, enhance and further their work with the support, help and creative madness of each other.
Much like a real production company, only this is a worldwide scale and allows you to find creative partners to work with of all focuses and shorts.
It doesn't just stop there either. Since it's conception hitRECord has provided works of publishing and music, done tours, screened at festivals, created films, artworks, and much more through the community collaboration.
So what happens when something is successful enough to be distributed further and perhaps even purchased or licensed for use elsewhere? Well, while not out for the money (quoting the classic "we don't make movies to make money; we make money to make other movies"), hitRECord is a for-profit company, meaning that if and when money comes in the profits are split 50/50 with all artists that contributed.
Sounds like a pretty good deal all in all.
With today's technology and hyper-connectivity (despite the fact that a large portion of the world are still not logged on we already have the ability to communicate and learn from each other in a completely unprecedented manner!) people of all ages are gaining easier access to both the means and knowledge to express their creativity.
Finding a community made up of other passionate, creative, determined individuals you may never even had met or, much less, had the chance to work with previously now allows you not only to exchange knowledge or ideas.
It also opens up the potential for anyone, regardless of location, education, bank account, network, or anything else that might have become too big an obstacle before, to grow their creative dreams into reality. A writer with a brilliant start of a script finds a producer, and they find an editor, an illustrator, perhaps a dancer or an actor. Perhaps two editors or videographers come together and from their exchange grows a new project that becomes something more than either could have accomplished on their own.
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While a brilliant idea on its own, having the backing of someone like Gordon-Levitt both served to spread the word of the existence of such a place far, wide, and quickly, as well as provide both the backing (in terms of inspiration and support) and focus required.
Now this has also resulted in an upcoming TV show, premiering on the new cable channel Pivot on the 18th January.
While a lot of hits and misses in Social Communities have come and gone during the 'connected' boom, this is one to watch. I'm off to go find see if someone wants to do a project now...
xo
'P'
